The Good-Better-Best Approach to Pricing
Companies often crimp profits by using discounts to attract price-sensitive customers and by failing to give high-end customers reasons to spend more. A multitiered offering can use a …
A Step-by-Step Guide to Real-Time Pricing
In today’s fast-paced world of digital retailing, the ability to revise prices swiftly and on a large scale has emerged as a decisive differentiator for companies. Many retailers now track ...
How to Think About Pricing in the Tariff Era
With the looming specters of inflation and tariffs, pricing is especially tricky these days. However according to Rafi Mohammed, a pricing expert, companies aren’t particularly …
Setting a Pricing Strategy Amid Ever-Changing Tariffs
Setting a pricing strategy is never easy, but amidst unpredictable tariffs, global realignments, and recession fears, it’s an even greater high-stakes balancing act.
Expand Your Pricing Paradigm
With inflation high, a global recession possible, and consumers spending carefully, many companies are concerned about preserving profit margins. In this article, pricing consultant …
It’s Time to Try Bundled Pricing
During an era of high inflation, many companies raise prices repeatedly, which risks alienating customers. Bundled pricing can be a powerful alternative strategy. Consider Chili’s “3 For Me ...
A Quick Guide to Value-Based Pricing
In my 15-plus years of working with companies & teaching courses on pricing strategies to MBA students, I have found value-based pricing (also known as “value pricing”) …
Pricing strategy
Find new ideas and classic advice for global leaders from the world's best business and management experts.
How to Build a Better Pricing Strategy
Key topics include: pricing strategy, dynamic pricing, market research, supply and demand, innovation, media, entertainment, professional sports, and the travel and tourism …
Pricing strategy
Find new ideas and classic advice for global leaders from the world's best business and management experts.
A Quick Guide to Value-Based Pricing
In my 15-plus years of working with companies & teaching courses on pricing strategies to MBA students, I have found value-based pricing (also known as “value pricing”) …